AdityaEdu Ventures
Complete Brand Identity System
तेजस्वि नावधीतमस्तु
May the light of knowledge illuminate us
The Brand Story
These guidelines establish the visual identity for AdityaEdu Ventures. All brand materials must adhere to these standards to ensure consistency across every touchpoint.
Aditya — The Sun
"Aditya" means sun in Sanskrit. The deep amber at the heart of this identity captures the sun at its most dignified — not harsh midday light, but the warm, assured glow of sunrise that illuminates paths and enables growth.
The Sage-Creator
The brand combines wisdom (20+ years of expertise, guidance) with creation (building institutions from scratch). The palette balances warmth with authority — approachable enough for trust, serious enough for institutional respect.
Tejasvi Navadhitamastu
"May the light of knowledge illuminate us." This motto speaks directly to illumination. Every color choice reinforces this principle — from the amber light to the deep charcoal that provides meaning through contrast.
Established & Institutional
AdityaEdu Ventures is not a startup — it is an institution that builds institutions. The muted sophistication of these colors signals heritage and permanence: warm ivory over clinical white, deep charcoal over harsh black.
Primary Colors
These three colors form the foundation of the visual identity. They must appear on every brand touchpoint — website, stationery, presentations, and signage.
Always use the exact color values specified below. Do not approximate colors or use similar shades. When working in print, always specify Pantone references to ensure accurate reproduction.
Supporting Colors
The 60-30-10 Rule
Apply colors in this proportion to maintain visual balance across all brand materials.
60% — Dominant
Use Warm Ivory for backgrounds. This creates the canvas and signals institutional openness.
30% — Secondary
Use Deep Charcoal for text, dark sections, and grounding elements. Provides contrast and authority.
10% — Accent
Reserve Aditya Amber for CTAs, logo, and highlights. Restraint creates impact.
Type System
The brand uses two typefaces: Cormorant Garamond for display and headlines, and Source Sans 3 for body text and UI elements. Both are available free from Google Fonts.
Serif (Cormorant Garamond) — Use for all titles, headings, quotes, and decorative text.
Sans-serif (Source Sans 3) — Use for body content, navigation, UI elements, and any text requiring high readability.
<link href="https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;0,600;0,700;1,400&family=Source+Sans+3:wght@300;400;500;600;700&display=swap" rel="stylesheet">
@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;0,600;0,700;1,400&family=Source+Sans+3:wght@300;400;500;600;700&display=swap');
:root {
--font-display: 'Cormorant Garamond', Georgia, serif;
--font-body: 'Source Sans 3', -apple-system, sans-serif;
}
Typography Specimens
Reference samples for each text style with specifications
| Element | Font Family | Weight | Size | Line Height | Letter Spacing |
|---|---|---|---|---|---|
| Page Title | Cormorant Garamond | 600 | 56px | 1.2 | 0.01em |
| Big Headings | Cormorant Garamond | 600 | 42px | 1.25 | 0.01em |
| Small Headings | Cormorant Garamond | 500 | 28px | 1.3 | 0.02em |
| Lead Paragraph | Source Sans 3 | 300 | 22px | 1.6 | normal |
| Content | Source Sans 3 | 400 | 18px | 1.7 | normal |
| Main Menu | Source Sans 3 | 600 | 15px | 1.4 | 0.03em |
| Blockquote | Cormorant Garamond | 400 italic | 24px | 1.5 | normal |
| Decorative | Cormorant Garamond | 700 | 18px | 1.4 | 0.02em |
On screens under 768px, reduce type sizes as follows:
Page Title: 56px → 36px
Big Headings: 42px → 32px
Small Headings: 28px → 22px
Lead Paragraph: 22px → 19px
Content: 18px → 17px
Digital Color Usage
The website uses a light primary palette with strategic dark sections. This creates institutional credibility while dark sections add premium moments for key content.
Light sections (80% of site): Navigation, service descriptions, team/about sections, blog, contact forms, general content.
Dark sections (20% of site): Hero banner, testimonials, legacy/history section, footer, statistics/impact numbers, key differentiators.
:root {
/* Primary Colors */
--color-amber: #C4722A;
--color-amber-dark: #A85D1F;
--color-charcoal: #2A2D32;
--color-ivory: #FAF7F2;
/* Secondary Colors */
--color-navy: #1E3A5F;
--color-gold: #E8A94C;
/* Neutrals */
--color-grey: #6B7280;
--color-grey-light: #A0A5AD;
--color-stone: #E5E2DC;
--color-white: #FFFFFF;
/* Dark Mode Variants */
--color-charcoal-light: #3A3D42;
--color-charcoal-border: #4A4D52;
/* Typography */
--font-display: 'Cormorant Garamond', Georgia, serif;
--font-body: 'Source Sans 3', -apple-system, sans-serif;
}
Print Specifications
For consistent reproduction across business cards, letterheads, brochures, and signage, always use these CMYK and Pantone values when working with print vendors.
Standard Configuration
Dark Configuration
Slide Backgrounds
Environmental Graphics
Contrast & Readability
These color combinations meet WCAG accessibility guidelines. Use the appropriate pairings to ensure content is readable by all users.
Use Charcoal on Ivory for body text. Use Gold on Charcoal for accent text in dark sections. Use Amber primarily for large text (24px+), buttons, and icons.
Do not use Amber for small body text on light backgrounds — the contrast is insufficient. Do not use Stone Grey for important text — reserve it for decorative elements only.